About Us

Our Story

The business behind Ideal Fashions is proud to be one of the pioneers of watch e-commerce. We have been in business since 1997, bringing name-brand watches to the world. As the internet shifts, we adapt. We have sourced our favorite watches to bring you a curated selection of watches at the intersection of quality and affordability. Our brands fit every niche, from military, pilot, and diving watches, to crystal-studded and artistic dial watches. They feature the highest quality automatic and quartz movements, leather bands, and stainless steel cases. Quality is our utmost consideration. We know you’ll love our brands.

Customer Service

Customer service is our number one priority. If you have any questions, don't hesitate to contact us. One of our employees will reply promptly at cs@ideal-fashions.com !

Pre-Sale Support

If you are unsure about the style of watch you should buy or have any other questions before buying one of our products, please contact us. Our knowledgeable associates are waiting to help you with your purchase at cs@ideal-fashions.com .

Post-Sale Support

If there is any problem with your purchase, we will refund you no questions asked when receiving back the product. Send us an email at cs@ideal-fashions.com and we'll be more than happy to answer your query!